It’s been a chaotic few days for the platform. On Friday, the Supreme Court upheld the law banning TikTok in the U.S. as of Jan. 19. The app briefly went dark on Saturday and was restored midday Sunday, with the company making a point to thank President Trump. Later that day, the platform also began alerting advertisers that campaigns targeting audiences in the U.S. would resume. (ADWEEK)
These 10 US Brands Spent the Most on TikTok Ads Last Year
Despite President Trump‘s executive order, whether TikTok can find a permanent way to stay online in America remains unclear. If it can’t, billions of advertising dollars are bound to migrate to alternative channels.
Data shows the brands that spent the most on TikTok. Last year, the app’s 10 largest U.S. advertisers – including Coca-Cola, Walmart, Target, and Procter & Gamble – each dedicated at least $45 million to paid media, according to marketing intelligence platform MediaRadar. (Campaign)
Kate Stanners, chairwoman and global chief creative officer at Saatchi & Saatchi, and Dan Clays, chief executive EMEA at Omnicom Media Group, are among the jury presidents at the 2025 Cannes Lions International Festival of Creativity.
Awards submissions for the festival are open until 10 April.
Every year, Cannes Lions sets the new global benchmark for creativity. Across a breadth of specialist categories, the Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry – and from every corner of the globe.
This is your moment. The 2025 Cannes Lions Awards are now open. Start your submission today and keep reading for all the resources we’ve put together to help you stand the best chance of making history. (AdAge)
Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP recently made a bold move as the first major company in the ad industry to mandate that its 100,000-plus employees globally return to the office four days per week.
The decision has gotten under the skin of many employees, and a petition pushing back on the mandate has garnered more than 18,000 signatures. It may also open a door for other agencies trying to lure talent with more flexible policies.
The greatest resistance to this decision came from young talents in Indian WPP agencies.
