Source: Adweek
“Greatness comes from within. From pitting you against … you. You against you, until the greatest version of you triumphs,” the narrator tells viewers in the new ad for Porsche 911 which features sports stars Muhammad Ali, Maria Sharapova and Magnus Carlsen, who compete against themselves.
https://www.youtube.com/watch?v=K5I2gAyLeYo
One-minute ad titled “Compete”, created by the US agency Cramer-Krasselt, features the famous boxer Muhammad Ali in the ring competing with himself, tennis player Maria Sharapova, on a tennis court, also competing against a version of herself, and a chess grandmaster, Magnus Carlsen, facing himself on the other side of the chessboard. And how does Porsche fit in the whole story? The only challenger bold and innovative enough to compete with the Porsche 911, is another Porsche 911.
Commenting on the ad, creative chief of Cramer-Krasselt, Marshall Ross said that “the 911 is the benchmark for every other sports car ever made”, and continued “the 911 doesn’t look to outside brands for comparison and improvement—it looks to itself to create the best car ever made with each new iteration. This is the car to beat. That’s a universal truth for all great champions: The person you really have to beat is yourself. You have to beat your demons, your own sense of limitation and conquer your self-doubts in order to conquer the world.”
