Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Creative agency Play Team from Banja Luka, together with NLB Bank Banja Luka, created the new campaign titled “A good reason calls for a good loan”. This spring cash loans are the focus of the promotion of one of the most successful banks in Bosnia and Herzegovina. This type of loan is used for different needs of bank’s customers, like the renovation of the apartment, vacation at the sea side, buying a car and so on.
People are always led by the fact that every loan requires a good reason, so the idea was to present family life through relationship of a man and his mother in law, and the increasing needs for renovation of the apartment. However, the needs don’t end with the renovation, as new things pop-up that need to be solved with money.