Creative agency Play Team from Banja Luka has presented a new visual identity and redesigned logo amid the three years anniversary. The new and refreshed concept, interesting projects and constant market growth demanded rebranding of visual identity.

This creative and young team points out that they constantly push their own boundaries, they love challenges which they see as a progress in the professional sense, and are always ready for new projects.

When three years ago, Dijana Tepšić, Creative Director and creator of the Play Team, Tihana Tepšić, Managing Director, and Bojan Dragišić, Account Manager, went on a joint adventure and gathered their creative team, little did they know how many interesting projects would come in just three years of existence.

Tihana Tepšić points out that during three years of work they have successfully realized many different projects in the field of PR, event management, video and audio production, TV productions, web and graphic design, as well as promotion of brands and companies on digital platforms.

“We are especially proud of our own production projects, such as the regionally recognized TV project RECreativno with Dijana Tepšić, which delighted the region, then the regional Play Media Day, the unique music platform Jelen Music Show that promotes musicians from BiH and their original music, as well as corporate video content, TV and radio ads, and other numerous events and concerts,” said Tihana.

Creative Director of the Play Team and the author of the highly-watched TV show RECreativno with Dijana Tepšić, which is produced in-house, highlighted that they are recognized as a team that offers creativity, innovation and a different approach to the client.

“The last three years were very challenging, but thanks to the quality ideas and the proactive young team, with shared visions, we managed to build our own brand and justify the trust of many clients,” Dijana said.

Account Director Bojan Dragišić says the local market is very unfavorable, as client budgets are very limited and a small number of companies are investing in promotion of their own brands and promotional activities.

“The new visual concept will bring our new wave of expansion to the market as well as the expansion of business not only in Bosnia and Herzegovina, but abroad as well. We have already achieved several successful collaborations with companies from Croatia, Serbia and the UK. I’m sure that with quality and price we can be competitive in the market, and I’m confident that we can also expect new clients and partners in the near future who will recognize our good work,” Bojan said.