Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Play Media Day 03 presents three panel discussions that organizers are sure will attract great attention of the visitors to this regional communication event, which will be held in Banja Luka on 8 June!
The panel Game of Thrones – A Media Phenomenon will reveal what makes this show so appealing. Visitors will have the opportunity to learn all about the Game of Thrones phenomenon, the reasons why the author of the book George R.R. Martin decided for an interpretation of the Middle Ages in his capital work, about metaphors and ideas that are served to the public through the show, about the relationship of the participants to the text template and its adaptation for small screens, and many other interesting things. Panel members include: Monika Ponjavić, film and TV critic, Branislav Predojević, journalist, Dejan Matijević, psychologist and Đorđe Mandrapa, architect and expert for historical reconstruction.
In the era of digital media and social networks, it is believed that the audience is more trustful in the content shared by influencers than in traditional ads. The phenomenon of this form of promotion and marketing undermines all the traditional rules of communication and the role of the influencers is becoming more and more relevant.
The well-known blogger and journalist from Belgrade, Branislava Antović, will moderate the panel The Power of Like, which will include Erna Saljević, known in the online world as Diva is Back from Sarajevo, Milan Vučićević who has been present on social networks for many years under the pseudonym Nichim Izazvan, Nataša Gardašević from Podgorica, who in a short time built her brand Njezvanova and Petra Mamić, the popular Skitnica from Bjelovar. Influencers will reveal how much profit and benefit the popularity brought them, as well as how difficult it was to build their own brand, but also to offer quality cooperation to potential customers.
The attendees will find out whether the famous influencers can rely solely on this job, or this type of communication only serves as an additional source of income. There will also be discussion about the need of brands for engaging influencers, current trends and the future of this kind of promotion, as well as whether being an influencers has become a new profession.
The third, but no less important panel will include some of the most influential women in the creative industries of the region.
Creative Director of the Play Team Agency and Play Media Day program director, Dijana Tepšić will moderate the panel Women in Leadership in the Creative Industry that will include five successful women who had a vision and achieved great success in the agencies they lead.
Sara Mekinc, Pristop, Ljubljana, Jana Savić Rastovac, McCann, Belgrade, Sanja Đekić, Mediacom CE, Zagreb, Anita Todorović, Whole In One Communications, Belgrade, along with Dijana Tepšić, will discuss the challenges these successful women have faced along the way to personal and professional success. Find out how challenging it is to be a woman in a leading position.
For more information on Play Media Day, visit www.playmediaday.com.