Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
On Friday the American Association of Advertising Agencies, better known as 4A’s, announced Marla Kaplowitz, CEO of MEC North America, will take over as the new president and CEO of the organization, replacing Nancy Hill. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed.
A 10-person selection committee, led by 4A’s board chair and Horizon Media president, CEO and founder Bill Koenigsberg, unanimously selected Kaplowitz. Explaining what they were looking for, they said that they looked at somewhere between 70 and 80 candidates until finally selecting Kaplowitz who proved that she could use her previous experience, which includes 12 years at Mediavest as the head of Procter & Gamble’s communications planning assignment for North America, to do a number of things for the trade organization.
The committee said the next CEO needed to be highly respected in the industry, a great leader and someone who could inspire and lead internally and outwardly to the industry as a whole. The committee also wanted someone who could “deal with a very diverse membership,” including small shops, holding company agencies and big media agencies. Finally, the new CEO’s vision had to align with that of the organization and all of its members.
“Marla personified all of those in her ability to show us that she had what it took to navigate all of those different swim lanes, [which] led us to a unanimous decision that we are very lucky to have her,” Koenigsberg added.
As soon as Kaplowitz steps into her new role sometime in May, she said there are a few things she hopes to tackle. The biggest being to mend the relationship between the 4A’s and the Association of National Advertisers, who got into some public debates recently over the issue of media transparency.
“Agencies need to once again be valued for the partnership that they deliver and the work because it’s about growing their business,” Kaplowitz said. “My goal is to make sure that I work and partner closely with the ANA and Bob Liodice and hope to be very connected to them moving forward,” Kaplowitz added.
A few other issues Kaplowitz plans to tackle as CEO of the 4A’s include making sure all members understand and take advantage of what the organization has to offer to help agencies grow their businesses and continuing Nancy Hill’s work on diversity within the industry.