Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Europlakat Ljubljana last night awarded the best works in out of home advertising in Slovenia for the eighth consecutive year. The Outstanding ceremony, attended by 650 guests, was held in Ljubljana Opera.
Europlakat, as the leading provider of external advertising inventory in Slovenia, in cooperation with the industry, annually organizes a prestigious event in which the profession celebrates the best creative solutions in outdoor advertising.
The aim of the project is to raise the level of efficiency of messages delivered to consumers through Europlakat’s channels and, on the other hand, raise the reputation of OOH advertising and the Europlakat company, which participates in the project solely as an initiator and organizer in the project, and the award is independent and credible.
Key target audiences of the Outstanding are advertisers, advertising agencies (primarily creatives), agencies (or agency departments) for media leasing (media planners), local communities (mayors, deputy mayors and city planners in municipalities) and the media.
The selection of the best per categories is conducted by an independent jury of mixed composition (representatives of creative agencies, clients and media strategists) under the leadership of the jury president. The Outstanding 2018 Jury were: Mojca Randl, founder and CEO of the Formitas group as president; Mojca Avšič, marketing director for the mass market, Telekom Slovenije; Janja Štular, marketing manager, Spar Slovenia; Valentin Bufolin, head of marketing, Lidl Slovenia; Ana Sušeršič, creative director, Agency 101; Miha Bevc, creative director and partner, BPCS; Aleš Kočevar, creative director, Saatchi&Saatchi Ljubljana.
Here are the winners by categories.
Category: Informing and awareness raising
Watch your tongue
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Client: Rotaract Club Ljubljana & Rotary Club Ljubljana Tivoli
Agency: ArnoldVuga
Client representatives: Nina Gostiša and Anton Gradišek
Agency project manager: Kaja Širok
Creative Director: Stojan Pelko
Copywriters: Katja Šircelj and Maša Vukovič
Art Director: Radovan Arnold
Designer: Anže Veršnik
Graffiti technique: Nejc Franetič – Deso, Tati and Teresa Neppi – Te Sera
Reci NE nasilju
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Client: Društvo Žensko savjetovalište
Agency: Pristop
Client representatives: Lucija Užmah
Agency project manager: Drago Mlakar
Creative Director: Drago Mlakar
Copywriter: Drago Mlakar
Art Director: Barbara Podlogar
Designer: Barbara Podlogar
Photographer/illustrator: Matija Medved
Kategorija: Citylight
Fruc do kraja
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Client: Fructal Fruc
Agency: PRISTOP
Client representatives: Mina Tadić, Tanja Vidmar Šinigoj and Mirjam Obljubek
Agency project Director: Petra Muth Zupanc
Agency project manager: Nika Perovšek
Creative Director: Drago Mlakar
Copywriters: Eva Gjörek, Aleš Krdžić and Tjaša Derstvenšek
Art Director: Martina Kokovnik Hakl
Designer: Urban Zotel
Kategorija: Innovate
Duvaj vjetre improvizacije
Client: Jazz kamp Kranj
Agency: Publicis Slovenija
Client representatives: Gregor Grašič (Gramus, d.o.o.)
Agency project manager: Sara Kravanja
Creative Director: Toni Tomašek
Copywriters: Petja Montanez, Blaž Žnidarec and Sara Kravanja
Art Director: Petja Montanez
Designer: Lea Dežman
Kategorija: Digital
Škoda Fabia – Izbor je tvoj
Client: Porsche Slovenija – Škoda
Agency: Votan komunikacije
Client representatives: Jernej Leben
Project Director: Nataša Krese
Creative Director: Aleš Strajnar
Copywriters: Aleš Strajnar, Nataša Krese and Samo Bobnar
Art Director: Aleš Strajnar
Designer: Aleš Strajnar
Production: Arkadena
Kategorija: Billboard&Metrolight
Bob – 7th Birthday
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Client: A1 Slovenija
Agency: Grey Ljubljana
Client representatives: Robert Demirović
Agency project manager: Nina Bergoč
Creative Director: Luka Bajs
Copywriter: Kaja Elsner
Designer: Anja Korošec
Media project leads: Asja Matijevec, Juna Neubauer and Tina Koren
