Source: Adweek
A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves.
The ad tagline says “Air moves you”, as Nike plays with the word to celebrate with that which fuels us all, air, and its sneakers that promise „to move you“ as well.
https://www.youtube.com/watch?v=XXEOlP2kpr0
Agency Wieden + Kennedy Portland is behind this spot which features some better-known endorsers like track and field athlete Deajah Steve, NBA player Giannis Antetokounmpo, Paralympian and triathlete Sarah Reinertsen, and others.
The agency describes the ad as „an ode to the elemental force that pushes every athlete forward.“
