Source: Adweek
This Sunday, Nike congratulated its endorser Roger Federer with a congratulatory ad on the occasion of a milestone victory. The Swiss tennis star added to his legend with his eighth men’s single titles at Wimbledon, eclipsing the previous record of seven held by Pete Sampras and William Renshaw. (It was also Federer’s 19th major championship overall.) And Nike, as usual, was quick to salute its endorser by airing the 30-second spot below right after the victory.
The ad is dripping with attitude—mirroring the ruthless confidence, if not the actual, famously sportsmanlike demeanor—of tennis’ greatest ever player. And then there’s the cute typographical flourish incorporating the number 8 into Roger’s name at the end.
https://youtu.be/zeqEUPIxp5U
The ad was done by Wieden + Kennedy, and Nike is also making a product play around Federer’s eighth Wimbledon victory and 19th major. It’s releasing a limited number of all-white NikeLab Oscillate Evolve RF shoes, customized with a laser-etched 8 on the heel, as well as two commemorative T-shirts—one with the Ro8er logo, and another with RF logo surrounded by eight ivy leaves and “Federer 19” on the back.
