Source: TheDrum
Nike celebrates its 20 years of partnership with FC Barcelona by highlighting the connection Barcelona shares with its fans both locally and globally and its possession-based attacking style, commonly known as ‘The Barça Way’.
‘The Ball Makes us More‘ is directed by cinematographer Wally Pfister, who won an Oscar for his work on Inception and features Philippe Coutinho, Andrés Iniesta, Lieke Martens, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas.
It also features legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff .
Manel Arroyo, vice president of FC Barcelona said: “The campaign The Ball brings us closer is a demonstration of how to bring the Nike and Barça association to its fullest extent.
“The campaign centers the focus on our identity sign, our unique style of play, having the ball, which has changed the world of football and which we are so proud of. We also project to the world the relationship of Barça with the city of Barcelona, hoping for a global impact on all Barça fans and football in general. “
