- How Brands Showed Up Behind the Scenes at the 2025 Oscars
Rolex, Don Julio, and Shappy Pretzel were among the brands with a presence inside the Dolby Theatre
It takes a village to make an Oscars ceremony happen. That’s not only true of the hundreds of behind-the-scenes crew members who keep the mammoth show on its feet—it’s also the case for the brands that sponsor Hollywood’s premiere awards event each year.
Audiences at home saw those companies’ presence during the commercial breaks, which were filled with spots for brands like Prudential, Poise, and SkinnyPop. Ahead of the Oscars, Disney reported that it had once again sold out its ad inventory as advertisers continue to pursue being associated with live events.
- Hundreds of Thousands of Dollars Lost in Ad Revenue Due to Google Ads Outage Over the Weekend
Google has apologized to advertisers after Google Ads stopped displaying ads for some accounts over the weekend, starting from March 1. Other advertisers faced error messages, significant delays, and other unexpected issues, leading to wasted ad budgets and reduced conversions.
Some advertisers estimate that the impact of this issue resulted in revenue losses amounting to hundreds of thousands of dollars.
In a statement published on the Google Ads Status Dashboard, the company announced that the issues have been resolved. However, Google has yet to provide an explanation for the outage, stating that they are “investigating” various reported cases and will provide additional information as soon as it becomes available.
They stated: “We apologize for the inconvenience and appreciate your patience and continued support.”
- The latest Amazon tool automates large parts of TV ad buying, competing with Google and The Trade Desk
Amazon has a new way to attract TV advertisers – just ahead of the upfronts (seasonal TV advertising negotiations), it is introducing Complete TV, a tool that allows advertisers to plan and manage their TV budgets both on and off Amazon.
Amazon is offering low fees to attract advertisers to its demand-side platform (DSP). Experts say this move puts Amazon in an even more competitive position against rivals like The Trade Desk and Google. Amazon aims for a larger share of TV ad budgets shifting to programmatic advertising.
With Complete TV, advertisers can track their upfront commitments – annual TV ad budgets allocated across various networks and platforms. Amazon is also promoting this tool as a way to buy scatter TV ad inventory – ads that were not sold during upfront negotiations.
