Back to school time this year applies not just to kids, but to all communication industry experts as well! HURA has announced a new season of the well-known HOWtoWOW Academy for active professionals on the market. Top class lecturers, good atmosphere and interactive lectures are just some of the features of this educational program, which as many as 96% of the 2,600 attendees have so far recommend to their colleagues.
Novelty in the seventh season comes in the form of more workshops and a new, richer program that will include as many as eight interactive workshops. Roster of lecturers whom HURA is bringing to Zagreb includes, until recently, the chief creative director of Google’s think tank, former head of digital marketing at Microsoft, and other renowned lecturers, as well as well-known Mindscapes trainings. Here are the new topics:
- 24. 10. 2018. How to Develop Powerful Strategic Insights? by Ravid Kuperberg
Strong strategic insight is the basis for 1000 ideas! Find out how with world renowned Mindscapes tools!
- 16. 11. 2018. How to Measure Effectiveness? by Paul Arnold
Campaign effectiveness has never been more important! Find out what are the key skills and strategies for proving campaign efficiency.
- 6. 12. 2018. How to Win a Pitch? by Mark Clark
Mark Clark has brought his clients more than 100 million pounds in won pitches. Find out how!
- 15. 1. 2019. How to Tame and Retain Difficult Clients: Client Whispering by David Meikle
Learn how to cope with demanding clients and how to gently steer them towards better quality and more efficient collaboration.
- 6. 2. 2019. How to Do Content Marketing with Added Strategy? by Allister Frost
Former head of digital marketing at the tech giant Microsoft will lead you through creation and distribution of high-quality content for the digital age.
- 1. 3. 2019. How to Generate Bigger&Better Campaign Ideas? by Patrick Collister
HURA is bringing until recently the head creative director of Google’s think tank, The ZOO, with a workshop he held for creatives at Cannes!
- 16. 4. 2019. How to Communicate in a Crisis? by Emma Ewing
Find out how and what to communicate in crisis situations, when brand reputation is at stake.
- 10. 5. 2019. How to Design Visual Stories: Search and Destroy by DR.ME
Designers, art directors and other creatives, hone your skills and discover the process of creating ideas and visual storytelling with DR.ME.!
“With this project we want to boost market development and invest in knowledge and talent in the profession. We enable local experts access to the highest quality lecturers and best practices worldwide within the entire range of accessible education, in an effort to assist in the development of future leaders,” said Dunja Ivan Ballon, project director, and added that the excellent ratings from previous attendees have enabled this project to be long-lasting, so this season the academy will celebrate its jubilee 50th workshop.
The first in a row of eight new workshops will be held on Oct. 24, and more information is available at hura.hr/howtowow.
