Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Start-up agency Holo Lab, specialized in innovative advertising solutions, is opening a new marketing channel in the digital-out-of-home segment, thanks to which advertisers will be given the opportunity for innovative advertising of their products in HoReCa segment (hotels, restaurants, cafes).
New project brings a HoReCa network of hundred of the most popular locations in the most attractive parts of Croatia, where hybrid 3D hologram devices made by British company Hypervsn were installed.
These devices reproduce 3D holographic images that leave a strong impression on consumers, as they are incomparably more attractive than the usual advertising methods so far in HoReCa segment like leaflets, brochures, or classic displays.
“We have long been thinking about what to offer to the market, which would be in line with the modern technologies, and would open up a new channel of advertising that has so far been inadequately used in Croatia. Given that we have been linked to the HoReCa channel through our previous work, we have recognized the opportunity that no one has ever used. Namely, cafes, bars, clubs and restaurants are places where people relax, enjoy and spend a lot of their time. Consumers today are constantly inundated with huge amounts of information and different ads that are often aggressive. We on the other hand show them an ad in an interesting way that does not interrupt them, and yet it entertains, attracts attention and interest. That’s our greatest strength. We stand out from the crowd with our innovations, we convey the brand message directly to the consumer in a relaxed atmosphere, when they want to consume it,” said Juraj Kolovrat, co-founder and director of Holo Lab.
The advantage of organized advertising through the Holo Lab agency is that the advertiser gets a “turnkey” solution. The agency, according to the wishes of the advertiser, produces the video, executes the campaign, controls all the parameters, and at the end of the campaign, the client receives a report on the success of the campaign.
“Until now, advertising in the HoReCa channel was pretty chaotic; potential advertisers did not have the opportunity to systematically display their campaigns, because the whole channel is actually a large number of catering facilities which are not connected to each other. Now, for the first time, we offer them organized advertising that we run from the stage of production to the stage of analysis of performance,” said Juraj Kolovrat.
Information on RoI is very important, so Holo Lab has developed an analytics method that gives the client information about campaign views after each campaign – the number of views, average viewing time, and segmentation of viewers by age and gender.
The long-term plan is to extend hologram advertising to the HoReCa channel outside of Croatia, specifically in the countries of the region, to be a pioneer in 3D advertising and to set the trends in the use of cutting-edge technology and digital communication.
For more information, visit www.hololab.hr.