Danijela was born in Sarajevo, where she graduated from the Faculty of Economics, after which she pursued a master’s degree in management and business administration. Very early in her career, she oriented herself toward process and team management, which remains her professional focus to this day. She built her career in international companies, primarily in the beauty industry based on the direct sales model, where she spent 20 years.
She gained experience in various business areas, from sales and marketing to analytics, project management, strategy, and general management. Throughout her career, she led teams in 12 European countries, developed business strategies, participated in brand development and transformation, and managed business turnarounds.
In pursuit of further personal and professional growth, she decided to switch industries and business models, continuing her career in an international setting with a focus on retail and digital business, shifting her attention to innovation, sustainability, and modern management approaches. Today, in her leadership role, she places special emphasis on creating an inspiring and high-quality work environment and on targeted individual and team development.
Empowering individuals, especially women, to explore opportunities and believe in themselves is her professional and personal passion. She finds joy when others are happy too because she firmly believes: happiness grows when it is shared.
She feels fulfilled and content when she successfully maintains balance across all her life roles – above all as a mother of two boys, a wife, a daughter, a friend… The people around her are her strength and inspiration. She cannot do everything alone, nor does she believe she should.
A passionate nature enthusiast, she strives to bring the natural beauty that surrounds us closer to others. When she manages to carve out time just for herself, she spends it mountain biking, hiking, skiing, and enjoying other outdoor sports.
