How many times have you thought about how you would like if your hard earned salary could stay somewhere where it would be treated with due care?
Raiffeisen BANK dd Bosnia and Herzegovina has created such a safe haven, and has presented it through a new campaign implemented in collaboration with the innovative team of Communis Sarajevo.
If you provide your salary a new “home”, Raiffeisen Bank dd Bosnia and Herzegovina, as a good host, will treat you with a gift voucher worth 100 BAM as a “welcome token”.
All the benefits and safety are clearly communicated through visuals where your salary is protected and tucked in, and the slogan really is a “call to action”:
“Move your salary for a change that will make you happy”
Bank’s marketing team is extremely pleased with the creative concept and believe that the project will achieve great results, and that new customers will “feel at home”. Belma Hadžiomerović, Director of Marketing and Corporate Communications & Sustainability Management, Raiffeisen BANK dd Bosnia and Herzegovina, on the occasion of the campaign said: “In our activities we always start from the customer and what is important to them. This is our starting point, and currently we have two campaigns in parallel. Through the campaign ‘10% returns when paying by card’ we want to strengthen partnerships with existing customers, and through the campaign ‘Move your salary for a change that will make you happy’ we inform new customers, in order to show them the Raiffeisen way of doing business that is based on our desire to fully understand customer needs, develop the best solutions and deliver what we promised. After examining the attitudes of clients, we confirmed that the security and confidence are unparalleled values that customers are looking for and which they appreciate. Raiffeisen Bank shares the values of its customers: quality, trust and fair relationship, because these are the basis for building loyal and long-term relationships, but also the point of differentiation compared to other banks.”
CREDITS:
Creative Director: Naida Begović
Copywriter: Hamdija Pašić
Account Managers: Azra Dedić and Edin Karabegović
Graphic design: Amar Zahiragić
Web design: Said Muraspahić
Photoshooting: Jasmin Fazlagić.
Production house: Pro.ba in collaboration with Communis
