Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Halkbank – a bank that in its very name includes the word “people” (Halk – People), and whose slogan is “People above all” – differentiates itself from others by basing its products on the needs and possibilities of their clients. McCann’s creative team was given the task of communicating this personalized approach to business, understanding for clients and bank’s credo to all citizens of Serbia through a very strong message.
“The Campaign ‘We’re Here for People’ brings a completely different light on the relationship between the bank and its clients. Working on this project is an example of how excellent cooperation and mutual understanding leads to a great product,” said Hristina Lazarević, Head of Public Relations and Quality Department at Halkbank a.d. Belgrade.
“I’m particularly fond of this campaign because the final studio preview brought tears to the eyes of the creative who wrote the scenario, and our client trusted us so much during the whole process that they saw just the final product, which they immediately enthusiastically accepted. This campaign has moved the boundaries in emotions even for us who worked on it. And we are now hoping that it will gain the sympathy of the public,” said Aleksandra Bradić, Account Manager at McCann Belgrade.
Divna Peškir, Copywriter, added: “It’s always a challenge to step out of the framework of standard presentation of benefits, to change the angle of observation and to wake up emotions among the audience that is already overwhelmed. The key here were the client’s willingness to go a step further in creating their image, the excellent selection of associates who managed to capture the subtle atmosphere of creation and exchange of emotions, and not allowing the story to slip into pathetic. It was a pleasure to observe the harmonious course of these tender scenes, and to see that this project strengthened the links and understanding among the people who worked on it.”
Account team: Aleksandra Bradić, Jovana Stojanović, Radojka Bošković
Creative team: Divna Peškir, Branko Rosić, Jelena Grahovac
Digital team: Sara Vermezović, Vladimir Kondžulović, Milica Zeljković
Strategy: Aleksandar Milojević
Production: Nebojša Ereš