Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Jure Apih is a dummy. He takes on everything, he tries everything, and yet, as he admits, he still doesn’t know anything.
What he loves the most is to write. He was an usher in Opera, he sold steel wire ropes. He sold and promoted magazines. He founded and led an advertising agency and got fed up of that. He was an editor of the magazine Teleks but was found unsuitable and was removed. He presided over the board of the Slovenian newspaper Delo, but he didn’t obey the new owners so he had to be replaced again. By function, he was the President of the Slovenian Culinary Academy that was closed, along with his function. He founded the Golden Drum Festival and has long been its president, until in recent years he added the “honorary” word to this function. He founded The Cup, intercontinental advertising cup. Jure has a lot of “children” scattered around the world. He is very creative. “Out of the Box” slogan was invented because of the way he thinks. Jure is the man who 45 years ago gave the momentum to the development of advertising in Yugoslavia. Who knows whether we would be standing where we are if it weren’t for Jure’s vigilant watchful eye over us.
He retired, but has not rested. He walks around the world, weaving new stories, writing furious articles and publishing his own books.
He loves life and nice words. Good ones especially. He respects friends and acquaintances, but does not fear them. He is convinced that excellence and creativity don’t belong only to professionalism and that with love and humility anyone can make miracles.
He writes for those – and they are a majority – with no cooking skills, nor a lot of practice, but who appreciate good cuisine and would love to try and tackle some delicious achievement, if someone would be willing to give them that at least a little help.
Fine Cuisine for Dummies is not just a cooking manual. Each recipe is followed by a story, an attractive and interesting read that pulls the reader into the adventure of culinary experiment, and rewards them in the end.
Vademekum, come with me is the subtitle of Apih’s small guide through thirty-three, “finger-licking-delicious” recipes which just about anyone who is ready to follow him can master with no problems at all. The book was superbly prepared by designer Radovan Jenko, who gave every single dish its own identity and took the reader on an unforgettable and above all delicious journey.
How much food is on your feat menu? How many can you prepare so delicious that guests will lick their fingers?
We are dummies, self-taught cooks, on Sundays or on certain occasions we are our own chefs, who don’t aspire to high cuisine and don’t have an encyclopedic knowledge of cooking. But we know what is good and we like to boast with an exceptional meal we prepared ourselves.
We like to be original, different, we like to organize surprises, and even more we love to impress others.
We get lost in the hundreds of recipes offered by the shelves full of cookbooks. We trust only a friend or a teacher, and only with tested recipes we dare to indulge in adventure. Because cooking is an adventure and fun, not obligation and nutrition.
The thirty-three recipes in the Fine Cuisine for Dummies are thirty-three adventures, thirty-three verified fine dishes, and thirty-three precise recipes with which you can not miss.
Who tries them all will fly around and get new ones.