The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
• PROJECT NAME: STIHL – Da skratimo
ENTRANT: Friday Finally
CLIENT: STIHL
COUNTRY: Serbia
CATEGORY: I. Market Mosaic: 08. Household
PROJECT DESCRIPTION: STIHL as a leading brand in outdoor equipment (trimers and chainsaws), and that’s something that’s well known.
That’s why we thought – Why complicate things?
Make it straight to the point, cut it short – just as our products do.
We could have reiterated and told our users how efficient, fast, energy saving, bla, bla, bla, bla… STIHL products are.
But why not cut to the point and say what we need to say as concise as possible.
CUT IT SHORT just as our products cut everything you need short.
We kept it short on every channel, for every product.
We even tried to cut the billboard in half, but they didn’t let us.
Though with STIHL chainsaws, we easily could have.
• PROJECT NAME: Take Away
ENTRANT: Futura DDB
CLIENT: Cubo
COUNTRY: Slovenia
CATEGORY: II. Design Mosaic: Advertising Design
PROJECT DESCRIPTION: Task: Introduce Cubo Takeaway as a premium food delivery service while maintaining the restaurant’s high-quality reputation.
Challenge: Food delivery is often associated with convenience over quality. Cubo needed to ensure its takeaway service was perceived as a gourmet experience, not fast food.
Idea: The Cubo Takeaway ads elevated the concept of delivery with sophisticated visuals, refined typography, and premium messaging. The campaign reinforced that ordering Cubo at home meant enjoying the same excellence as dining in. Ads were strategically placed across print, outdoor, and digital media, aligning with Cubo’s upscale brand identity.
Results: The campaign successfully positioned Cubo Takeaway as a luxury alternative in the food delivery space. It reshaped customer perceptions, ensuring the service was associated with high quality rather than convenience, strengthening brand loyalty and increasing takeaway orders.
• PROJECT NAME: The Field of Dreams: the redesigned Sofascore Player of the Season award ENTRANT: Sofascore
CLIENT: Sofascore
COUNTRY: Croatia
CATEGORY: II. Design Mosaic: Rebranding
PROJECT DESCRIPTION: Sofascore is the leading provider of sports insights. Since 2021, we’re giving the Player of the Season Award to the highest rated players in the world.
This season, we added a new meaning to the trophy.
Dreams drive you. Showing up to the field makes them come true. To celebrate the inspiring power of persistence we teamed up with Zico — the Brazilian football legend who encourages new generations through his youth academy — and helped renovate a field where new hopefuls make their first moves.
As a reminder that the local field is where the dream begins, we put pieces of it in the new trophy.
48 unique trophies were packed in 48 different boxes matching the design of the trophy, along with a personalized note. They were given to the highest rated players in 48 different leagues.
All trophies combined create one field — the field of dreams.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers; Mali šef Slovenije;.; MAPEI – PRILIKA ZA ODLIJEPIT’; Meow, cat, please, meow back; Najvažniji poziv u životu 2024.; NAPOLITANKE UŽIVAJ IZMEĐU REDOVA; NEMA CENU; Online Brainiacs – The largest online quiz in the world; Oraketa; PIPI Šugaman; Pitanja koja samo žene čuju; Plazma – Mrvica strpljenja kampanja; Plazma Mrvica strpljenja dizajn; Poli 50 – I was there; POLIvynils; Pretnja je pretnja (A threat is a threat); Prispevaj kretnjo | Understanding the world around you; Raise your voice against bullying; Rawino – Crafted by terroir; Rimac automobili – 15 year anniversary; Samsung Raspustolovina; Sav od igre 2; SAVA ŠUMANOVIĆ POSTRADALIM STABLIMA; SHIT.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
