The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
• PROJECT NAME: Plazma – Mrvica strpljenja kampanja
ENTRANT: Communis Beograd
CLIENT: Koncern Bambi
COUNTRY: Serbia
CATEGORY: I. Market Mosaic: 1. Food
PROJECT DESCRIPTION: After the fire at the Bambi factory, it was necessary to inform everyone that the production of Plazma biscuits, Serbia’s most beloved brand has been stopped.
Once the last supplies disappeared from stores, we asked everyone for “a crumb of patience” through social media posts, PR packages, POS materials and OOH campaign. Central hub was a landing page that emotionally reminded people about deep bond between Plazma and all of us.
Support and boundless love poured in from all sides through social media.
As soon as the factory resumed limited production, the first batches of Plazma were donated to kindergartens across Serbia – because kids had the least patience to wait.
All of this led to organic support from 43 influencers, support from other brands, millions of views and smiles on the faces of 200,000 children in the kindergartens.
As Plazma returns, crumb by crumb, we thank everyone for their support.
• PROJECT NAME: Plazma Mrvica strpljenja dizajn
ENTRANT: McCann Beograd
CLIENT: Koncern Bambi
COUNTRY: Serbia
CATEGORY: II. Design Mosaic: Advertising Design
PROJECT DESCRIPTION: The project “Mrvica Strpljenja”, began with a visual concept aimed at connecting with the audience on a deeper emotional level, since the campaign was launched after the Plazma factory was severely damaged by a fire, resulting in a temporary shortage of the beloved biscuits.
The idea was to inspire and communicate the importance of patience in life, even in the most challenging times. The message was carefully crafted to acknowledge the situation, while maintaining a reassuring tone, emphasizing that Plazma biscuits would return soon.
Using the authentic and warm Plazma tone of voice, we spread transparency and empathy, ensuring the public felt informed but not alarmed.
The results of the campaign were overwhelmingly positive. Consumers expressed solidarity and encouragement across social media. Even Plazma’s biggest competitors showed support, recognizing brand’s transparent and sensitive approach. All that, reinforced the brand’s position.
• PROJECT NAME: Poli 50 – I was there
ENTRANT: Futura DDB
CLIENT: Perutnina Ptuj
COUNTRY: Slovenia
CATEGORY: I. Market Mosaic: 1. Food
PROJECT DESCRIPTION:
Background: For Poli’s 50th anniversary, the goal was to boost brand visibility, strengthen loyalty, and engage all generations of Poli consumers by blending nostalgia with innovation.
Idea: The campaign combined traditional and modern media to maximize reach. TV, outdoor, and social media featured tailored nostalgic content, while a digital mini-series captivated all generations. A radio hijack engaged listeners, and POLIvynils, AI-generated birthday music, connected with Gen Z and Millennials. This approach reinforced Poli’s fun, youthful, and trendsetting identity.
Results: 1/3 of those who noticed the campaign were inspired to purchase.
2M+ views of the digital mini-series in Slovenia.
60,000+ engagements with nostalgic content.
10,000+ listeners of POLIvynils.
Above-average engagement among younger audiences.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers; Mali šef Slovenije;.; MAPEI – PRILIKA ZA ODLIJEPIT’; Meow, cat, please, meow back; Najvažniji poziv u životu 2024.; NAPOLITANKE UŽIVAJ IZMEĐU REDOVA; NEMA CENU; Online Brainiacs – The largest online quiz in the world.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
