Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Netflix has become the go-to streaming service for people around the world who watch movies and TV, and one of its main appeals for subscribers is that they don’t show any ads. However, portal Extreamist wanted to see how much money they are potentially forgoing because of this and came to a figure of as much as $2.29 billion annually.
They arrived at the number by looking at the average amount of time users spend watching Netflix per day, which is 90 minutes. This number is multiplied with the average amount of ad time during a 30-minute block of programming (7.75 minutes), and the average cost of a 30-second ad slot which according to Extreamist estimates was $112,000.
However, things are not that clear cut, since many people flock to Netflix because they don’t have to watch any ads on it. It is questionable how many subscribers Netflix would lose if they suddenly started showing ads. In addition to this, the entire math here is based on the absolute maximum average figures. It is highly questionable that Netflix would charge a 30 second ad for $110k, or would have the audacity to put in that much ad content.
The report from Exstreamist also claims that recent survey found that 79 percent of Netflix subscribers would rather pay more per month than have to watch ads while streaming content, which means that it would be safer for Netflix to tip up the price scale than to run ads. On the other hand, the company’s annual revenue is cca $9bn annually, so why fix something that isn’t broken.
