In a letter to shareholders, Netflix stated that it has nearly finalized all advertising deals for the current year and is “very pleased with the results, as they align with the goal of approximately doubling advertising revenue in 2025.” The company also emphasized that advertisers are enthusiastic about Netflix’s growing reach and upcoming programming, as well as the successful rollout of its advertising technology.
Specifically, Netflix is close to completing the implementation of its Netflix Ads Suite, an advertising platform based on first-party data and designed to support the company’s long-term advertising objectives. This platform enables better measurement, more precise targeting, new formats, and expanded opportunities for programmatic advertising.
