The Apriori World agency, in collaboration with designer Siniša Radić, has developed a new brand story. The company Tušak Grupa, which includes the Miralis company, will launch a new line of premium jams under the name My Joy at the beginning of next month. These new products contain a high concentration of fruit, and will initially be available in three flavors: apricot, strawberry, and blueberry.
Danijel Tušak, Director of the company, said:
“Since we started our family business by opening our first bakery in Gospić 26 years ago, we have continuously created new value while striving to remain faithful to the region we come from. For some time now, we have been producing fruit fillings that are distributed throughout Croatia and used in various bakery products. This time, we decided to take it a step further, and that’s how the My Joy brand was born.”
