The best digital campaigns and tools/platforms in the field of market communications were announced as part of the MIXX Awards Croatia 2025. The competition evaluates creativity, strategy, execution, media usage, and achieved results – and it was based on these criteria that the expert jury awarded the title MIXX Awards Croatia 2025 Best in Show to the project AudioLiber by advertiser Audio Store Transonica and agency Utorak.
They were the happiest at the MIXX Awards ceremony
In total, 16 category winners were announced:
- Imago Ogilvy and Studenac won the Brand Awareness Campaign award for the project GucEye Protect.
- SeekandHit and My Luxoria were recognized in the Direct Response and Lead Generation Campaign category with the project My Luxoria: Elevating High Quality Leads in Luxury Tourism!
- Bruketa&Žinić&Grey and Marodi won in the Cross-Media Integration Campaign category with the project A Story Worth Every Letter.
- Imago Ogilvy and Hrvatski Telekom took home the Campaign Effectiveness award for the Visitor Offer project.
- 404 / MYTY and the Solidarna Foundation received the Corporate Social Responsibility Campaign award for the project Life Has a Price.
- Imago Ogilvy and INA won in the AI-Driven Project category for Better to Stop Than Fall Asleep.
- ZOO agency and GRAWE Croatia were recognized in the Best Video Content category for the Safe Sale project.
- In the Best Export Project category, Infobip was declared the winner with the project ShiftMag.
- Nivas and Hrvatski Telekom were awarded Best Digital Product for the bonbon app project.
- Imago Ogilvy and Studenac won Best Media Strategy with their project *Javi se za eks.
- Cvoke and Kaufland Croatia earned recognition in Best Branded Content for the Firefighter Glossary project.
- Winners of the Best Website category were Bornfight Studio and Zlatarna Dodić with the Zlatarna Dodić Webshop project.
- 404 / MYTY and Hrvatski Telekom took the Best Social category with the project HT TikTok.
- Cvoke and Saponia won in the Viral category for the project Saponia TikTok – I was today years old.
- SHAPE 404 / MYTY and Croatia osiguranje won Best Tech & Innovation for the project Easybook.
- Telegram was recognized in the Best Publisher Project category for the project I Choose Myself.
This year’s MIXX competition jury, which selected the best among Croatia’s digital projects, was composed of top experts from the digital industry. The jury was chaired by Nela Fegić Moguljak (Imago Ogilvy) and included: Nebojša Grbačić (CVOKE), Maja Hodalj (JGL), Krešimir Končić (Neuralab), Đuro Korać (Nivas), Tomislav Metelko (CTA komunikacije), Marko Mikeš (Aleph Group), Fran Mubrin (404 / MYTY), Ivo Novak (Addiko Bank), Lucija Potočnik (Studio Sonda), Vanja Šebek (Algebra), Maja Šplajt (Real grupa), Andreja Vranješ (Morgan Grey), and Martina Zeljko (Publicis).
The glamorous atmosphere of the festival’s main stage, along with victory speeches and the cheerful spirit of the communications community, marked a grand celebration of the best Croatian digital projects at the festive closing of this year’s Days of Communication.
More information: www.danikomunikacija.com
