Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world’s largest and longest-standing tech companies – Microsoft.
Publicis.Sapient will design the “professional assistant” and structure its user experience, while Microsoft will build the platform itself, according to a company statement and an internal memo from CEO and chairman Arthur Sadoun. Bill Gates’ company will help Publicis employees around the world access its “deep technology and AI capabilities” via such products as Azure AI and Office 365.
“At Microsoft, we believe that people no longer just work for companies—companies need to work for their people,” said CEO Microsoft Satya Nadella in a statement. “Marcel embodies that belief. That’s what makes this collaboration so seamless and natural.”
“Marcel is a crucial step in Publicis Groupe’s commitment to radically change our industry, for the good of our clients and our people,” said Arthur Sadoun, Chairman & CEO, Publicis Groupe. “It’s why we’re thrilled to be able to draw on Microsoft’s ground-breaking talent, capabilities and resources in artificial intelligence, to build the platform of the future, today. Thanks to the dedication of Satya and his teams we’re accelerating on putting Marcel at the heart of the Groupe, to deliver big ideas that harness creativity in all of its forms”.
Marcel aims to help drive productivity and creativity around the global Publicis network in several ways, chiefly by helping bring people with complementary skills and experiences together on shared projects even if their offices happen to be thousands of miles apart.
Publicis Groupe and Microsoft will present Marcel for the first time at company’s own event Viva Technology, in Paris on May 24, 2018.