Meta Expands Gen AI Tools to Video Ads as Platform Competition Grows

At Advertising Week in New York, Meta introduced new generative AI tools for advertising focused on generating video content. The goal of these tools is to help advertisers take advantage of the growing video content consumption on Facebook and Instagram.
It’s no surprise that the tech giant is doubling down on AI. However, it faces fierce competition in the AI-driven creative landscape, not only from numerous AI startups offering similar capabilities but also from competing platforms like TikTok.
Nevertheless, Meta’s latest launch builds on what has long set the company apart: targeted advertising.