Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Creatives say they love when they have the opportunity to create a campaign for a great product, especially when it comes to products such as SupeRučak of the company Delhaize Serbia. This is true for several reasons. First, SupeRučak has great taste. Second, from the standpoint of nutrition, SupeRučak is a great meal. And last but not least, the price is great.
The only thing that SupeRučak was missing was great advertising. Thinking about how best to design a campaign for SupeRučak, the agency McCann Beograd started from the target group to whom this product is intended, namely the youngsters. Children have a great trait: they quickly and easily figure out when someone is trying to dupe them. Therefore, McCann decided to leave the creation of a video to them. Together they wrote the texts, together they made the song … and they gathered one day in front of the wall, turned on the camera, turned the music up, and let children do what they do best – and that is to be creative.
That’s how you make a great ad. Gather the most creative crew and give everyone the freedom to honestly express themselves. The result is always something new, authentic and unique.
In the design and realization of the campaign, this super team of youngsters was helped by the creative team of McCann Belgrade:
Creative Director: Jana Savić Rastovac
Creatives: Miloš Paunović, Slavica Guskić
Accounts: Slavko Marković, Vera Aćimović, Ana Babić
Strategic Planners: Katarina Pribićević, Aleksandar Milojević