Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Mastercard has brought together musicians and artists from all over the world and launched their new Sonic Brand – a sound identity that will be recognizable everywhere.
The result is a melody that can be modelled in different genres and cultures, while maintaining international coherence of their brands.
On the occasion of the 61st edition of the Grammy Awards, Mastercard launched a global multi-channel marketing campaign featuring the music star Camila Cabello.
Mastercard’s sonic brand will be presented at the Brit Awards 2019, on February 20th in London, and at the Mobile World Congress in Barcelona as well.