Why doesn’t Dragan Primorac get likes on social media? “You can’t make HDZ supporters like a picture of Primorac and Mesić, no matter what, even if you tried to force them,” was the heated start of the first episode of the new season of Špica s Macanom.
Krešimir Macan, together with crisis communication expert and director of Narativ Communications, Maro Alavanja, and digital marketing specialist Marijan Palić, analyzed the candidates’ strategies ahead of the presidential elections.

Is Zoran Milanović’s presidential campaign more successful than his parliamentary one because he’s staying silent? “He saddled the horses and lost the race,” they commented on his past moves. The dissection of campaigns also included candidates with little chance of crossing the threshold, leading to some surprising observations: “Miro Bulj is a refreshing voice in communication? I’d cross him out.”
Elections are won, not simply given – those who run election campaigns know this best. Relaxed on a Saturday coffee outing, Macan and his guests revealed the hidden side of campaigns that ordinary citizens don’t see. Join them for a coffee worth eavesdropping on!

Krešimir Macan, one of the leading regional consultants in communication and political strategy, will host experts from various fields in the new season of his podcast, offering fresh perspectives on current events in Croatia and the world. Špica s Macanom airs every Saturday at 10 a.m.
