For the exclusive Savant restaurant in the newly opened St. Regis Hotel in Belgrade, the M2Communications agency developed a unique brand design and visual identity that perfectly reflects the refinement and sophistication of this prestigious establishment.
Savant restaurant offers a gastronomic experience that exceeds expectations, combining top-tier service with carefully curated dishes, fully aligned with the renowned hotel’s reputation for authenticity, luxury, and meticulously crafted aesthetics. These qualities were the key guidelines in creating the logo and brand name.
The Savant logo combines two key symbols. The first is a square, inspired by the original logo of the prestigious St. Regis brand, symbolizing a star shining over Belgrade, evoking grandeur, luxury, and the unique character of the brand. The second element of the logo is a fusion of a river and a symbolic knot or crossroads – the river represents the restaurant’s location on the Sava riverbank, while the knot signifies the savant, a person of wisdom, knowledge, and refined taste, as well as a place of gathering and connection in a unique setting.
The name Savant is inspired by the meaning of the French word for a connoisseur, a person of sophisticated taste and wisdom. This name simultaneously pays tribute to the restaurant’s guests as true connoisseurs of gourmet delights and lovers of exceptional service. By incorporating the name Sava into the brand, a connection is established with Belgrade’s tradition and character, creating a subtle yet strong bond with the city that rests on the banks of the Sava and Danube rivers.
