The digital landscape is constantly evolving, and Bosnia and Herzegovina stands at a crossroads between European trends and local realities. In a world where eCommerce is developing at lightning speed, how is BiH handling its own technological and legal challenges? Are we ready to adopt practices that will bring us closer to the European level, or will we remain stuck behind closed doors, missing out on opportunities?
The challenges of digital commerce are once again in the spotlight at this year’s NetWork conference, which will be held from October 23 to 25 at the Grand Hotel Neum under the slogan “THE POWER OF CONNECTION.” A unique ‘duel’ titled “eCommerce Matrix: European Level vs. BiH Reality – Which Pill Do We Choose?” will take place on the first day of the conference, emphasizing the vitality and dynamism of the discussion on current trends in the eCommerce sector.
On this occasion, Luca Cassetti, Secretary General of eCommerce Europe, will visit our country for the first time, bringing with him a wealth of knowledge and experience from the heart of the European eCommerce sector. His perspective and leadership have shaped many of the current practices in the European eCommerce space, making his visit not only significant but also transformative for the local business community.
On the other side, Orhan Gazibegović, President of the eCommerce Association in BiH, will present the challenges faced by our country. Through this dynamic exchange, the duel will delve into various aspects of eCommerce, from technical innovations to legal obstacles, and offer insights into how local companies can successfully navigate and thrive in the comprehensive digital environment.
This event not only provides a platform for exchanging ideas and strategies but also raises questions that could spark changes in how we approach digital business. Through panel discussions, interactive workshops, and direct networking, the NetWork 12 conference will once again prove to be an indispensable destination for all those who want to be at the forefront of business and technological innovation.
Regular registration for the conference is open until September 30. For more information, visit the official conference website and follow them on social media: LinkedIn, Facebook.
