Drugi jezik na kojem je dostupan ovaj članak: Bosnian
L’Oreal UK, in its latest campaign, has included a Hijab-wearing model, Amena for the first time.
In the campaign, she starred alongside model Neelam Gill, Cheryl Tweedy, Dougie Poynte and other women across the UK.
Amena is featured having said: “Whether or not your hair’s on display, it doesn’t affect how much you care about it.”
Amena hopes to empower every woman who was told her dreams are impossible through this campaign.
She wrote on her Twitter: “Whatever the field of work, positive change for women is possible. Every one of us is a part of this story.”
You can watch the ad below:
A game changing new campaign!!! ????????❤️ So… lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant – don’t we all? ????????♀️✨ I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. I’m The Pink One which has been specially formulated for dull hair to boost shine. @lorealhair #WORLDOFCARE #ELVIVEXRANKIN #ALLWORTHIT #AD