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Lions Health, the two-day specialist event taking place during the Cannes Lions International Festival of Creativity, from 17-18 June, has announced the full content programme.
Lions Health explores life-changing interventions and products in healthcare and pharma through game-changing content, tailored learning and thought-provoking debate. The best in global healthcare and pharma communications will be celebrated and showcased in dedicated exhibition spaces and honoured at the Lions Health Awards Ceremony on Saturday 17 June.
Executive Festival Director of Lions Health, Louise Benson, commented “Lions Health has grown into the must-attend event for healthcare creatives and marketers globally and it continues to flourish year-on-year. We’re delighted to announce such an exciting, progressive content programme this year, which will set the direction for the future of industry communications.”
Content of this year’s Lions Health will take place on three stages, and the main themes for 2017 are:
A question of ethics – looking at privacy, human values and the use of individuals’ data to inform creative campaigns
The impact of the quantified self – With the influx of wearables and gadgets, consumers are becoming obsessed with checking the status of all aspects of their health
throughout the day, be it heart rate, calories burned or their skin. What opportunities can marketers get involved to create this tech or make use of the data captured?
Using creativity to educate, support and “speak the language” of Healthcare Professionals – How can marketers take the right approach when marketing to HCPs?
The “Uberfication” of Healthcare – exploring the influence of social and pop culture on healthcare communications
The full content programme can be seen at this link.