Drugi jezik na kojem je dostupan ovaj članak: Bosnian
It has been proven that the sense of smell has a profound influence on our feelings, our minds and our body, and that smells can very quickly evoke beautiful memories.
The aromas stay etched in our minds the longest, even when the images and sounds fade away from memory. This is why Lidl Serbia decided to show the citizens of Belgrades “the shortest way to fresh pastry” with the help of this beautiful sense.
Six bus stops, located throughout the capital city of Serbia, thanks to special technology, convey the recognizable scent of Lidl’s bakeries!
Lidl’s bakery bakes pastry several times a day, making it always fresh and close to consumers, and now they brought the captivating aroma to the streets as well.
But in order to offer commuters more than just the smell, passers-by at the bus stations across the city yesterday had the chance to try the fresh pastry, thanks to the recognizable “Lidl truck” with fresh buns from Lidl’s bakery which toured the stops throughout the day.
This is the first time in the Serbian market that a company is introducing its range of products to consumers in this way – providing them with a comprehensive visual-aromatic experience on the streets which they pass every day.