Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Lexus has collaborated with artist Michael Murphy to create a piece of art to celebrate the brand’s guest experience.
The work, made up of more than 2,000 thank you letters from customers and folded into origami, is hung in such a way that from one angle, a viewer will see the car company’s 2018 LS sedan — while from another, it takes the shape of the Lexus logo.
The ‘Letters’ art installation, an eight foot by 16 foot structure that’s suspended 13 feet off the ground, was made by Murphy with mobility in mind. Select corporate and dealer events across the country will feature the piece, inspired by a pledge that the carmaker calls the Lexus Covenant.
Lexus has created a 60-second video that features guests reading their handwritten letters to dealerships as a Lexus craftsman carefully folds and hangs each one.
The project took hundreds of hours to complete, with the folding and hanging of each origami piece taking nearly 200 hours. “This is a very tight, precise craft,” added Murphy. “If it is more than one millimeter off it is considered an error.”