Source: Creativity
Lego is preparing to launch a new set that is destined to become iconic, inspired by The Beatles’ “Yellow Submarine” song and 1968 animated movie.
The new 550-piece Yellow Submarine tribute set, which will be released on Nov. 1 at a price of around $60, was suggested by designer Kevin Szeto, a keen Beatles fan, via the brand’s Lego Ideas crowdsourcing platform.
It’ll include Lego figures of John, Paul, George, Ringo and the character Jeremy from the film, as well as bricks to build the nine-inch long submarine itself.
To promote the product, Lego released a fun animated video, in which the Beatles have an underwater adventure with their sub and a sea monster — capturing the original film’s surreal ’60s tones and psychedelic colors. The idea for the film was conceived out of Flashpoint PR and produced out of creative studio Tongal, the company behind another fun toy-driven campaign promoting “Star Wars: Rogue One.”
