The organization of the HP 360 event, one of the largest IT events in the region, the regional BTL campaign for the launch of the new packaging of Cedevita – with three simultaneous events in Zagreb, Belgrade and Ljubljana, and a pop-up store in Dubrovnik that promoted Croatian product designers and the design of the portal www.journal.hr. These are just some of the projects that ALERT agency is extremely proud of. Last year they rolled out a large number of creative campaigns; the designers have been busy, as have the PR department.
In recent years ALERT has climbed to the very top of the agency world, and the quality of their services is proven by their portfolio of clients, which includes some of the most famous companies in Croatia and the world: Microsoft, MasterCard, Hewlett-Packard, Electrolux, Sony Mobile, Netokracija, Ariston, Atlantic Grupa and others. “This year has been very exciting. Since we are recognized as one of the leading agencies in BTL projects, we had an intensive summer, the period in which our clients are extremely active. In recent years we have observed a steady growth in revenue and profit, and we hope to continue this in 2016. Something that is even more important for us than financial growth is the opportunity we have to work with some of the largest and most innovative global companies,” said Lana Bedeković Rosandić, Director and co-owner of the agency.
Many are not aware that ALERT is a regional agency that provides its clients with services from Slovenia to Kosovo. ALERT can thus offer their regional clients support in the entire territory of the former Yugoslavia – which is certainly an advantage for clients with limited resources and budget.
Looking back at the year 2015, what makes them most proud is the campaign Za osmijeh djeteta u bolnici (For the smile of a child in hospital), which they did for the Croatian Union of Societies Our Children, and through which they raised 800,000 HRK in a very short time. These funds were used to equip hospitals and enable parents to stay with their sick children. “We received the information from HTV, which aired the campaign, that such a large amount had never been raised in such a short time,” Lana Bedeković Rosandić told us.
After the success of the Thumbs Up and Plant Life campaigns of a few years ago, which came out of their creative workshop, this was yet another among the non-profit campaigns that make the ALERT staff extremely happy to be in this business.
We wish them a happy and successful 2016!
You can learn more about the ALERT agency at www.alert.hr
