PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Lana Bedeković Rosandić: Behind us is our most interesting and successful year so far!

ALERT can offer its regional clients support in the entire territory of the former Yugoslavia – which is certainly an advantage for clients with limited resources and budgets

15/01/2016
in News
2 min read
Lana Bedeković Rosandić: Behind us is our most interesting and successful year so far! 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The organization of the HP 360 event, one of the largest IT events in the region, the regional BTL campaign for the launch of the new packaging of Cedevita – with three simultaneous events in Zagreb, Belgrade and Ljubljana, and a pop-up store in Dubrovnik that promoted Croatian product designers and the design of the portal www.journal.hr. These are just some of the projects that ALERT agency is extremely proud of. Last year they rolled out a large number of creative campaigns; the designers have been busy, as have the PR department.

In recent years ALERT has climbed to the very top of the agency world, and the quality of their services is proven by their portfolio of clients, which includes some of the most famous companies in Croatia and the world: Microsoft, MasterCard, Hewlett-Packard, Electrolux, Sony Mobile, Netokracija, Ariston, Atlantic Grupa and others. “This year has been very exciting. Since we are recognized as one of the leading agencies in BTL projects, we had an intensive summer, the period in which our clients are extremely active. In recent years we have observed a steady growth in revenue and profit, and we hope to continue this in 2016. Something that is even more important for us than financial growth is the opportunity we have to work with some of the largest and most innovative global companies,” said Lana Bedeković Rosandić, Director and co-owner of the agency.

Many are not aware that ALERT is a regional agency that provides its clients with services from Slovenia to Kosovo. ALERT can thus offer their regional clients support in the entire territory of the former Yugoslavia – which is certainly an advantage for clients with limited resources and budget.

Looking back at the year 2015, what makes them most proud is the campaign Za osmijeh djeteta u bolnici (For the smile of a child in hospital), which they did for the Croatian Union of Societies Our Children, and through which they raised 800,000 HRK in a very short time. These funds were used to equip hospitals and enable parents to stay with their sick children. “We received the information from HTV, which aired the campaign, that such a large amount had never been raised in such a short time,” Lana Bedeković Rosandić told us.

After the success of the Thumbs Up and Plant Life campaigns of a few years ago, which came out of their creative workshop, this was yet another among the non-profit campaigns that make the ALERT staff extremely happy to be in this business.

We wish them a happy and successful 2016!

You can learn more about the ALERT agency at www.alert.hr

 

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