The purpose of business is solving problems and adding value – Kristina Ercegović cuts straight to the point in her new business guide “What makes you you”. Directly, decisively, practically and spiritually, with lots of emotions and examples, Kristina breaks myths and platitudes on entrepreneurship and, based on her rich entrepreneurial and counseling experience, offers a guide for all stumbling entrepreneurs wondering where to go further with their company. How not to be a slave to your job, how to be happy and fulfilled in your own business, how to contribute rather than prove, how to cooperate and not compete, how to turn your talents into products and services? What you should know about marketing and what about money? Is it just fatigue, or you really want to sell your business?
Experienced entrepreneur and business consultant offers answers to all the above questions by linking business development and personal development, and warns that it’s not enough just doing what we love for good results, but that we have to apply certain knowledge, skills and procedures. Do you know what you actually sell, and what a buyer really buys from you, what does your ideal client look like, why you need to standardize business procedures, how to establish a system, and what does service quality have to do with it – all these are questions answered by the author with examples from her experience in running three companies and years of counseling of entrepreneurs at the Building Business and How to Sell Your Own Business courses.
Find employees who will bring you exceptional results, lead your business collaborating with partners instead of fighting with competitors, and when you achieve the goals you were aspiring to, come and meet with the entrepreneurs at the Business Café in numerous countries, and hear the advice from the most successful among them, says the new book.
The inspirational, uplifting and motivating guide What Makes You You helps the entrepreneurs – and creatives – to have a clearer view of themselves and their work, and to find SENSE in their creative passion with which they started their business. And through their contribution to the world of business feel their own fulfilment and foundation to go forward. What Makes You You is also intended for entrepreneurs and managers who want to contribute to society, but also to young people, sudents of economy and creative high school students who are thinking about their future occupations.
Numerous successful entrepreneurs from Croatia and other countries recommend the What Makes You You handbook.
Kristina Ercegovic is an entrepreneur with a 16-year experience. She is often called the good spirit of entrepreneurship and the connector. She has built three companies and sold two, and won numerous domestic and foreign prizes and awards. Today, she helps small entrepreneurs build, transform or sell their businesses, she writes blogs and books, and organizes events of the Bussines Café as well as the international conference Love, Kilos, Money.
What Makes You You is her fifth book. She lives in Zagreb and enjoys good company, together with her 10-year-old son Luka.
Kristina doesn’t just want you to start a business that will bring you money, but the one that will make you happy and give a feeling of meaning. – Bruno Šimleša, author and sociologist. Zagreb
This book is great for those who are still searching for their business path, for those already on it and are a bit tired, and for those yet to make their first step in the business world. Be practical and simple is one of the most important principles of business, success and entrepreneurship, and Kristina in her book clearly outlines a range of ways how to reach your goal, and preserve the most important thing along the way – YOURSELF. – Lea Brezar, entrepreneur and author
It’s not easy to connect business, private life and deal with all the obstacles, but with this book on the table, you will succeed in all that! – Zori Jakolin, entrepreneur, Ljubljana
This is a book that contains all that is essentially important, and which we often forget when managing business and life. – Sonja Zafirovska, entrepreneur, Skopje
This is a book of both business and love. – Ivona Dabetić, entrepreneur, Podgorica
