As part of the children’s loyalty program “Zvjerići 2,” Konzum and Mercator donated 12,167 BAM to the Association “Heart for Children with Cancer.” These substantial funds were raised through the socially responsible segment of the program, where a portion of the proceeds from each plush Zvjerić sold was allocated for donation. The program was implemented in Konzum and Mercator retail locations from August 26 to November 3, 2024.
“We are delighted to see that Konzum’s and Mercator’s children’s loyalty programs are beloved in the Bosnian community and that they also carry a humanitarian aspect. We thank Konzum, Mercator, and our fellow citizens for supporting us through this project, enabling us to secure part of the funding for our psychosocial support program for children and parents,” stated Fikret Kubat, President of the Association “Heart for Children with Cancer.”
For the sixth consecutive year, this type of loyalty program has been successfully implemented in Konzum and Mercator stores, becoming their hallmark. The demand for plush toys continues to grow, with over 120,000 plush toys sold this year alone.
“We are extremely happy to provide significant support to children in their fight for recovery every year. The Association ‘Heart for Children with Cancer’ has been our long-time partner in socially responsible projects, and we will always be there to assist them to the best of our ability. Our visit to the Parent’s House was an opportunity to bring a little joy into the everyday lives of the children. We extend our special thanks to all our customers who, through their support of this program, enabled us to collectively contribute to the Association’s work and their noble mission,” said Haris Arnautović, Head of Marketing for Konzum, which manages the Konzum and Mercator brands in the Bosnian market.
In the second season of the “Zvjerići 2” program, children enjoyed plush toys representing animals from local rivers, forests, and lakes. The project was designed to promote outdoor activities and introduce children to local animal species through play and fun.
It is worth noting that through previous loyalty programs, “Zvjerići 1,” “Zdravoljupci 1 and 2,” “Morsovci,” and “Zumići,” significant funds were donated to support children in need. Socially responsible business practices with a special focus on children remain a key priority for Konzum and Mercator, and such activities will continue in the future.
