Drugi jezik na kojem je dostupan ovaj članak: Bosnian
In order to help parents who want their kids to eat only the best quality and the most delicious food, the Maxi chain has launched a campaign that attracts kids’ attention and encourages them to choose healthy fruits and vegetables every day. Within the campaign, realized by the team of McCann Belgrade, Maxi positions itself as an ideal place where parents and children can find only the best domestic fruit and vegetables.
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“Kids have a much more sensitive sense of taste than adults, which adults sometimes forget. Children react with refusal to some tastes and foods, especially if they take longer to prepare or are prepared in a special way, no matter how much we insist that something is healthy and good for them,” said Miloš Lazarević, marketing expert for Maxi brand, adding: “It’s therefore ideal that kids participate in the purchase of healthy foods, to choose the carrots, apples and salads that they want to eat, and also to participate in their preparation.”
“In order to get closer to the kids, we decided that the heroes of our campaign should be children – a fun boy and a charming girl. In addition to them, fruit and vegetables were given an important role in the video. Apples, grapes, cabbage and salad have been given an active role! We sang songs about them, made rhymes and put them in a fun and interesting interaction with the children. And that’s what everyone really liked,” added Miloš Paunović, senior copywriter at McCann Belgrade.