| Media Marketing

News

BMW takes a jab at Mercedes with a cheeky farewell to Mercedes-Benz’s retiring CEO Dieter Zetsche

MRM//McCann creates SIGNS – The First Sign Language Assistant

Lacoste removes its logo from stores in new installation of Save Our Species campaign

Program of the 9th Branding Conference unveiled in Sarajevo

Sarajevo Film Festival Becomes an Oscar-qualifying Festival

Anne Marie Brady: Time to Take Responsibility
Topic of the day

Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

Topic of the Day: Content marketing and its role in communication

Topic of the Day: Is creativity in Slovenian advertising different than in other countries of the Adriatic region, and how much?

Topic of the Day: Are advertising budgets growing in 2019?

Media Trends 2019: Influencers, micro-influencers and campaign success measurement

Media trends 2019: Blockchain as a media trend
Interview

Srđan Đurđević at Direct Media Academy

Vesna Beganović: How Via Media impressed the EBRD team and what they have in store for the the Branding Conference in Sarajevo

Bojan Musulin at Direct Media Academy: Revolution of music industry

Content Academy, PM Poslovni mediji – Ron Tite, CEO, Church+State: Any ad can be a piece of content if it’s good enough

Ravid Kuperberg at Direct Media Academy: Mindscapes creative tools are a beam of light in a dark room

Mitja Tuškej, head of Branding Module at Direct Media Academy: Let’s talk about filigree branding!
Opinion

Student practice is an opportunity for both students and companies

European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients

Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences

Website – a playground for all company sectors

How to find the Holy Grail of creativity in oneself?

Art&Business: Creative industries vs culture and arts
Diary

Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

Diary of a Methuselah #154: Three days at the PRO.PR Conference

Diary of a Methuselah #153: Portal Media Marketing starts a new life today

Diary of a Methuselah #152: Jure Apih handed me the baton of The Cup
Young Leaders

Young Leaders – Kaja Bonča, Rdeča oranža: My bet is on flat design, simple, clean graphics and refined simplicity. Less is more

Mladi liderji – Kaja Bonča, Rdeča Oranža: Prisegam na flat design, preproste in čiste grafike, ter prefinjeno enostavnost. Less is more

Young Leaders – Angela Aleksandra Ivanović and Milka (Miki) Drakalska, New Moment Skopje: The greatest challenge is to learn how to be an effective and productive “juggler”

Young leaders – Živa Prelog, Renderspace: Understanding consumers, in every sense of that word, has become my life-long mission

Mladi liderji – Živa Prelog, Renderspace: Razumevanje potrošnikov v vseh pomenih besede je moje življenjsko poslanstvo

Young Leaders – Milica Kuvalja, Direct Media United Solutions: I enjoy projects which give value to the entire agency and push it forward
Three questions

Three questions for Darko Buković, Founder and Editor in Chief of the first business radio station

Three questions for…: Jernej Špende, consultant for digital processes and technology, Pristop

Three questions for Davor Runje

Three questions for Founders of Gerety Awards, Joe Brooks & Lucia Ongay

Three questions for Domen Mavrič

Three questions for Slavimir Stojanović

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