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News

The LEGO Group launches new global campaign

The spectacle Generali 24 Hours of Elegance 2019. by Jaguar delighted the citizens of Belgrade

The Ultimate Inspiration is the Deadline. And Golden Drum’s Young Drummers have another 7 days to catch it!

Renderspace prva slovenska agencija z nagrado UX Design Award

Passport to innovation

EFFIE Awards Europe 2019
Topic of the day

Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

Topic of the Day: Content marketing and its role in communication

Topic of the Day: Is creativity in Slovenian advertising different than in other countries of the Adriatic region, and how much?

Topic of the Day: Are advertising budgets growing in 2019?

Media Trends 2019: Influencers, micro-influencers and campaign success measurement

Media trends 2019: Blockchain as a media trend
Interview

Anja Garbajs: Dogodek je specifičen medij, saj je enkraten, začutiš pa ga lahko z vsemi čutili. Lahko ga gledaš, poslušaš, otipaš, vonjaš in okusiš

Nenad Senić: My experience has been that clients don’t really know what content marketing is

Jelena Jazić: Our market lacks more innovation and courage

Generation Z

Life after BalCannes – an interview with Leo Messy

Interview: Chris Do gives a valuable advice – Listen to your heart. It won’t betray you
Opinion

Maria Šimurina: A Letter from New York

Mokrin – How worldly it sounds

How and why The Goodness Gang managed to captivate the market of Bosnia and Herzegovina?

Student practice is an opportunity for both students and companies

European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients

Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences
Diary

Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

Diary of a Methuselah #154: Three days at the PRO.PR Conference

Diary of a Methuselah #153: Portal Media Marketing starts a new life today

Diary of a Methuselah #152: Jure Apih handed me the baton of The Cup
Young Leaders

Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

Mladi liderji – Anuša Žagar, Futura DDB: Raznolika dinamika mi ustreza saj me zanima več področji in bi mi bilo težko se fokusirati le na enega

Young Leaders – Tanja Živanović, Publicis Belgrade: Advertising in Serbia today is more transparent and more objective than journalism

Young Leaders – Melita Božič, Pristop: An excellent Account Manager, or an Account Director is in practice always more creative than the best among the “creatives”, yet less creative than the least creative “creative”

Mladi liderji – Melita Božič, Pristop: Odličen vodja projektov ali pa direktor projektov je v praksi bolj kreativen, kot je najboljši ”kreativec”, a vedno manj kreativen, kot je najslabši ”kreativec”

Young Leaders of four years ago recall their gathering in Mokrin
Three questions

Three questions for David Szczepaniak, Executive Creative Director and Partner, VMLY&R Poland

Three questions for Professor Bogdan Draganski, Lausanne University Hospital and Director, Neuroimaging Lab LREN, Lausanne University, Switzerland

Three questions for Burçak Günsev, Head of Customer Engagement and Commerce, Ogilvy Istanbul, Turkey

Three questions for Andrea Henao, Managing Director, 360 Agency Berlin and 360 Agency Europe, Germany

Three questions for Teodora Migdalovici: At The Young Leaders of Tomorrow I will show young people that they can do amazing things for themselves, but for their nations as well

Three questions for Lazar Džamić on his participation at The Young Leaders of Tomorrow gathering at Japodski otoci

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