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News

Outstanding: Verčič is the second most cited researcher of global public relations

McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car

Announcing the 10 winners of the Goodvertising Awards 2020 – recognising the greatest and most impactful campaigns

WHITE SQUARE ADVERTISING FESTIVAL. IT’S TIME!

30 Years of Experience

Influencing the influencers
Weekly topic

Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?
Interview

Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

Stephen Farrell: The influencer industry is over saturated and lacks diversity

Neli Angelova: Corporate social responsibility is no longer a trend, but reality
Opinion

Miša Lukić: What can start-ups learn from sperm?

Do Brands Always Need to Sell Aggressively to Grow?

Price of Hate

The Advertising Industry: From Alchemists to Distributors and Back Again

Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

Pripravljeni na vse, kar sledi
Diary

Diary of a Methuselah #176 Will our industry come out of this better and smarter?

Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

Diary of a Methuselah #154: Three days at the PRO.PR Conference

Diary of a Methuselah #153: Portal Media Marketing starts a new life today
Young Leaders

Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje
3 questions

Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

Three questions for Petra Krulc, Senior Vice President of Celtra

Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA
WOMANCOMM

Nastja Mulej: The time has come for women to show what they’ve got!

Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

7 Notable Women in Advertising

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