Dubai Lynx, the leading MENA platform for creativity and effectiveness, has announced the jury lineup for 2026, which will gather in Dubai in March next year to evaluate the region’s best work. Jelena Fiškuš, creative director and co-founder of Studio Sonda, will take part in the jury, evaluating entries in the Design, Industry Craft category.
“Being invited to judge in Dubai is wonderful news—both for the Croatian advertising, design and communications scene, and for myself. Increasingly frequent invitations to judge at such important competitions mean that even our small market has something to say on a global level, which is extremely encouraging, especially in a year when statistics show an increase in the export of creativity and ideas. Since Dubai Lynx, the leading regional festival of creativity celebrating advertising across the Middle East and North Africa, is owned by Informa—the organization that also runs Eurobest and the Cannes Lions International Festival of Creativity—this invitation completes my professional ‘trio’ of judging at all three of their competitions. I look forward to gaining insight into the breadth and quality of the submissions and to judging live in Dubai with colleagues from around the world, as it is always a major opportunity for growth and truly a unique experience,” said Jelena Fiškuš (Studio Sonda).
Dubai Lynx enters the new season with a series of significant updates following the dynamic evolution of the industry, including the introduction of the Luxury Lynx category dedicated to luxury brand communications and the expansion of Design Lynx with a new Transformative Design section, which awards design with clear, measurable impact. Glass: The Award for Change is also evolving, now with a stronger focus on long-term social change and more inclusive community representation, while Social & Creator Lynx has been modernized with new subcategories to better recognize the growing role of creators in shaping brand messaging.
Continuous updates in the program and jury structures are part of the broader strategy of Dubai Lynx, which continually enhances its awards and categories to more accurately reflect the state of the industry and guide its future development. This is precisely why the renowned festival is shifting from a traditional annual format to a cycle of year-round events, experiences and educational initiatives focused on the growth and professionalization of the marketing and communications industry in the MENA region. The new approach enables audiences, agencies and brands to engage with the platform throughout the entire year, while Dubai Lynx continues to strongly invest in talent development through mentoring programs, masterclasses and expert gatherings dedicated to the region’s current challenges.
For more information, as well as the list of jury presidents, visit the official website.
