Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Jubilee fifth regional forum of communications leaders – Challenge 2019, will be held on March 25 and 26 at the Hyatt Regency hotel in Belgrade under the slogan Truth or Dare. It’s about an interactive business event, the first of its kind in the region, dedicated exclusively to professionals in the field of marketing, public relations and digital communications from companies and agencies.
This year’s event will be opened by Jamshid Alamuti, CEO and co-founder, Pi School from Italy, who is also the keynote speaker of the Challenge 2019. He will talk about the topic of Creativity driven Transformation and how it can be used to solve real problems and transformation of business.
„Creativity has always been used in the process of business transformation, that is nothing new. Questions on which agencies and companies need to jointly find answers are how to use creativity to make real impact and solve the problems of their brands, products and services. In the future, creativity will increasingly be used to solve problems, not to sell goods,” Alamuti says.
The main theme of the fifth regional forum for communication leaders will be focused on transparent and responsible business, which will be discussed by representatives of the largest domestic agencies and companies.
The topics of the forum will also be the migration of advertising; besides profits, what are the other motives of joint venture of agencies and companies on the market?; measuring campaign efficiency; what has led to market fragmentation and how this will affect the profession, and why investing in consumer loyalty is actually investing in the development of the brand. The forum will also talk about ethics in business, as well as why transparency of the pitch process would benefit everyone.
Registration for the Forum lasts until March 8, and number of places is limited. Find more information on the site: www.izazovforum.rs
Forum CHALLENGE 2019 was supported by: Ovation BBDO, Headline, Degordian, Direct Media United Solutions, DPC Group, Smart+ Research, Reprodukcija, Info Media Group, Propix, Chameleon, Digital Element, kao i kompanije Vip Mobile, Bambi, Marbo Product, Zlatiborac and Knjaz Miloš. The gold sponsor of this years forum is I&F McCann Grupa.