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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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#Izazov2019: Transparent business means responsible business!

Check out what representatives of Serbia’s largest agencies and companies have to say about this topic

19/03/2019
in News
3 min read
#Izazov2019: Transparent business means responsible business!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The jubilee, fifth regional forum of communications leaders – IZAZOV 2019 will be held on March 25 and 26 at the Hyatt Regency hotel in Belgrade under the slogan “Truth or Dare”.

The main theme of this year’s forum will be transparent and responsible business, which will be discussed by representatives of the largest domestic agencies and companies.

Attitudes about the importance of market transparency were shared by communication experts from companies operating in Serbia.

“Transparency is conditio sine qua non for a successful company. Transparency is the foundation. Basis. Your starting point,” said Nemanja Knežević, Director of Marketing and Development Sector at Zlatiborac.

“Transparency builds confidence, both internally and externally, because both users and employees today want to have control over what they are buying, using and doing,” said Jovana Milićević, Senior Corporate Communications Expert, Vip Mobile.

“The only approach to building credibility is to be transparent, without hidden intent, and with precisely defined business code of conduct. That’s how you reach the desired results, or you at least know where you stand,” added Ljiljana Radosavljevic, manager of corporate policy and communications at PepsiCo for the Western Balkans.

“It is no longer enough to have only a top-quality product, but it is necessary to offer consumers the added value of each brand. This value moment that the brand carries with it is not a matter of prestige, but ethics,” said Nemanja Brković, Bambi’s Public Relations Manager.

“Transparent and responsible business for us means that we are, above all, open, consistent and accurate at all times in communication and business with the community and with consumers, without any hidden agenda or messages,” explained Olivera Nikodijevic, Brands and Consumer Excellence Director SRB & MNE, Apatinska pivara.

“Companies have a leading role in a complex value chain, in this respect we need to look at the impact of the business and responsibly approach all of our activities, whether it is typical bank operations or social initiatives,” said Natasa Jovanovic, Director of UniCredit Bank’s Identity and Communication Division.

“The foundation of the transparent and responsible business of each company is the fact that it becomes aware of the importance and needs of its own influence on the improvement of the general social conditions in which it operates,” said Lejla Dautović Čaić, Marketing Director of the Strategic Business Area of Coffee, Atlantic Grupa.

In addition to transparent and responsible business, forum themes will also be the migration of advertising; besides profit, what are the other motives of joint venture of agencies and companies on the market? Measuring campaign efficiency; What has led to market fragmentation and how this will affect the profession, and why investing in consumer loyalty is actually investing in the development of the brand. The forum will also talk about ethics in business as well as why transparency of the pitch process will benefit everyone.

A special segment of the forum will be devoted to stimulating dialogue between agencies and companies through various types of interactive workshops and there will be a teambuilding for participants. As part of the workshop, case studies will be presented, among others, by Lidl Srbija, Atlantic Grupa – Grand Kafa, Knjaz Milos, Banca Intesa, Belgrade Waterfront, Loreal Adria-Balkan, Apatinska pivara and Vip Mobile.

As in previous years, the IZAZOV 2019 forum will present the state of the media and marketing market in the six countries of the region, as well as the latest study of the industry, launched jointly by the Marketing Mreža and the research agency Smart + Research.

Forum IZAZOV 2019 was supported by: Ovation BBDO, Headline, Degordian, Direct Media United Solutions, DPC Group, Smart+ Research, Reprodukcija, Info Media Group, Propix, Chameleon, Digital Element, mBrainTrain, 365ads, as well as companies Vip Mobile, Bambi, Marbo Product, Zlatiborac, Apatinska pivara, Grand kafa, UniCredit Bank and Knjaz Milos. The Golden Sponsor of this year’s forum is the I&F McCann Grupa.

Find more information at: www.izazovforum.rs  

Tags: Izazov
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