Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The jubilee, fifth regional forum of communications leaders – IZAZOV 2019 will be held on March 25 and 26 at the Hyatt Regency hotel in Belgrade under the slogan “Truth or Dare”.
The main theme of this year’s forum will be transparent and responsible business, which will be discussed by representatives of the largest domestic agencies and companies.
Attitudes about the importance of market transparency were shared by communication experts from companies operating in Serbia.
“Transparency is conditio sine qua non for a successful company. Transparency is the foundation. Basis. Your starting point,” said Nemanja Knežević, Director of Marketing and Development Sector at Zlatiborac.
“Transparency builds confidence, both internally and externally, because both users and employees today want to have control over what they are buying, using and doing,” said Jovana Milićević, Senior Corporate Communications Expert, Vip Mobile.
“The only approach to building credibility is to be transparent, without hidden intent, and with precisely defined business code of conduct. That’s how you reach the desired results, or you at least know where you stand,” added Ljiljana Radosavljevic, manager of corporate policy and communications at PepsiCo for the Western Balkans.
“It is no longer enough to have only a top-quality product, but it is necessary to offer consumers the added value of each brand. This value moment that the brand carries with it is not a matter of prestige, but ethics,” said Nemanja Brković, Bambi’s Public Relations Manager.
“Transparent and responsible business for us means that we are, above all, open, consistent and accurate at all times in communication and business with the community and with consumers, without any hidden agenda or messages,” explained Olivera Nikodijevic, Brands and Consumer Excellence Director SRB & MNE, Apatinska pivara.
“Companies have a leading role in a complex value chain, in this respect we need to look at the impact of the business and responsibly approach all of our activities, whether it is typical bank operations or social initiatives,” said Natasa Jovanovic, Director of UniCredit Bank’s Identity and Communication Division.
“The foundation of the transparent and responsible business of each company is the fact that it becomes aware of the importance and needs of its own influence on the improvement of the general social conditions in which it operates,” said Lejla Dautović Čaić, Marketing Director of the Strategic Business Area of Coffee, Atlantic Grupa.
In addition to transparent and responsible business, forum themes will also be the migration of advertising; besides profit, what are the other motives of joint venture of agencies and companies on the market? Measuring campaign efficiency; What has led to market fragmentation and how this will affect the profession, and why investing in consumer loyalty is actually investing in the development of the brand. The forum will also talk about ethics in business as well as why transparency of the pitch process will benefit everyone.
A special segment of the forum will be devoted to stimulating dialogue between agencies and companies through various types of interactive workshops and there will be a teambuilding for participants. As part of the workshop, case studies will be presented, among others, by Lidl Srbija, Atlantic Grupa – Grand Kafa, Knjaz Milos, Banca Intesa, Belgrade Waterfront, Loreal Adria-Balkan, Apatinska pivara and Vip Mobile.
As in previous years, the IZAZOV 2019 forum will present the state of the media and marketing market in the six countries of the region, as well as the latest study of the industry, launched jointly by the Marketing Mreža and the research agency Smart + Research.
Forum IZAZOV 2019 was supported by: Ovation BBDO, Headline, Degordian, Direct Media United Solutions, DPC Group, Smart+ Research, Reprodukcija, Info Media Group, Propix, Chameleon, Digital Element, mBrainTrain, 365ads, as well as companies Vip Mobile, Bambi, Marbo Product, Zlatiborac, Apatinska pivara, Grand kafa, UniCredit Bank and Knjaz Milos. The Golden Sponsor of this year’s forum is the I&F McCann Grupa.
Find more information at: www.izazovforum.rs