On the eve of the New Year holidays, in the Conference Hall of the Belgrade City Assembly, the Moj izbor 2015 awards in the area of social responsibility were presented. This year, the prestigious award was given to the campaign It does matter when babies are coming, which the agency Saatchi & Saatchi created for the company Nectar. The award came as a confirmation of the success and importance of the social action in which Nectar donated 26 million dinars (ca. 200,000 euro) for the equipping, reconstruction and renovation of the department for artificial insemination GAK Narodni Front. Thanks to this, the number of couples who can undertake in vitro fertilization in Serbia has been tripled, and the brand Nectar Family has once again proved its commitment to its fundamental values and supported the development and preservation of the family in Serbia.
The Moj izbor awards for social responsibility are organized each year by the association Moja Srbija (My Serbia) in cooperation with the Belgrade Chamber of Commerce and with the support of the City of Belgrade.
The goal of the Moj izbor award for social responsibility is to encourage companies in Serbia to invest in the preservation of the environment and the development of the communities in which they operate, as well as to contribute to improving the lives of their employees, their families and society as a whole.
