Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site.
The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram ecosystem.
Dubbed ‘collection’ ads, these first debuted on Facebook where they have already met with success, encouraging the social media giant to port the experiment over to Instagram.
First to take the plunge are fashion and beauty brands Birchbox and Revolve, eager to reach a portion of the estimated 200 million people following fashion-oriented accounts on the platform.
Instagram is currently locked in a fierce battle with Snapchat as both platforms seek to out-do each other in pursuit of the lucrative e-commerce market by evolving their offerings to enable in-app purchases.