Source: Creativity
A campaign running in California is highlighting Instagram culture by turning some of the behaviors associated with the platform into physical products — then selling them via vending machines.
The campaign, by content agency Conscious Minds, promotes the launch of the agency’s social media documentary “Social Animals” on iTunes. Conscious Minds created a pair of “As Seen On IG”-branded vending machines, which allow consumers to swipe their credit card to buy silly, scathing, social media-themed physical products. They include a pack of “1,000 likes”, a “Sliding into DMs package”, a “Thumb Spa” for your scrolling finger, “Food Porn Star” cookies and a plastic “Hashtag 8-Ball.”
According to “Social Animals” director and Conscious Minds partner Jonathan Ignatius Green, the vending machines offer a satirical connection to the actual film, which takes a brutally honest look at three teenagers whose lives have been permanently affected by their Instagram account.
All proceeds from the vending machines and the online store selling the same products will go to non-profit Reboot & Recover, an organization dedicated to building awareness and treatments around issues of digital addictions and mental health.
