At the Future Tense conference powered by Lürssen, taking place on May 8, Peter Hinssen will explore the theme Navigating Radical Innovation, presenting how companies can transform challenges into growth opportunities, build an organizational culture that embraces continuous change, and foster resilience in the face of multiple crises.
Hinssen believes that any company can reinvent itself like a phoenix – provided it shifts its focus to the future, to what he calls “the day after tomorrow”, also the title of his bestselling book. While most organizations remain stuck in day-to-day operations (today) and short-term planning (tomorrow), true transformation only happens when attention turns to what comes after. According to him, companies that focus on radical ideas and innovation have the power to transform not only their own operations but entire industries – and even the world.
The internet enabled the rise of companies like Amazon, which redefined the consumer experience – replacing physical shopping with online ordering, making everything just a few clicks away and delivered to your doorstep. Amazon completely disrupted the market with this concept, and today, many other companies follow suit, because that’s what consumers have come to expect.
This is just one example of how technological innovation is shaping consumer behavior – and forcing companies to adapt their business models. In the era of artificial intelligence and blockchain, we are witnessing the emergence of new players who skillfully leverage advanced technologies and disrupt industry norms, threatening traditional market leaders.
In addition to accelerating change, technology is not the only challenge for business leaders. They also face economic, political, social, and environmental instability. This phenomenon is what Hinssen – innovation and technology expert, founder of several startups, and lecturer at prestigious business schools such as the London Business School and MIT Sloan – calls the “never normal.”
“There are essentially two ways to deal with the never normal,” Hinssen explains. “One is to protect yourself from risk, and the other is to embrace it. Instead of viewing change as a threat, we should see it as an opportunity. Organizations must develop the skills and resources to harness the advantages of constant change,” concludes Hinssen, who has worked with leading tech brands such as Google, Apple, Facebook, and Amazon – and is also a collector of Apple devices.
Alongside Peter Hinssen, the Future Tense conference powered by Lürssen will also host Tamira Snell on sustainability, Dr. Howard Yu on building strategic resilience in an unpredictable business environment, Dr. Sami Kazi on smart cities, and Carl Honoré on the culture of slowing down – a way to enhance both quality of life and productivity in a world of rapid change.
In its fifth edition, Future Tense powered by Lürssen brings together experts, futurists, industry leaders, the business and academic communities, and public sector representatives – all with the aim of encouraging strategic thinking about the future.
