Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Ikea’s top designer spoke in Amsterdam last week about the company’s commitment to sustainability. Well, here’s a fun example. In Dubai, the retailer started including instruction kits with its iconic blue Frakta bag, showing people how to give it a second life—as a baby bib, an apron, a picnic mats or even a pet raincoat (!).
“We simply printed a set of lines on the inside of each Frakta bag, turning it from ‘just’ a bag into a product with endless possibilities. It’s pretty much reflecting what the entire product range of Ikea promises,” says agency Memac Ogilvy & Mather, which dreamed up the idea.
Check out how the Frakta instructions work in the video above. And remember, don’t do this with Balenciaga’s version of the Frakta bag.