I&F McCann Grupa will again this year be present in force at the Weekend Media Festival held in Rovinj.
In addition to participation in the festival of the best campaigns in the region, BalCannes, there will be a significant presence of I&F McCann Group representatives and its agencies at the panels, presentations and juries of the WMF, announced the I&F McCann Grupa.
Coming to talk about the challenges of the export of creativity, development of the company and the establishment of agencies in other countries in the region, as well as the expansion of business to the Nordic region, is Srđan Šaper, founder of I&F McCann Grupa, as part of the BalCannes Export Report panel.
Director of McCann Belgrade, Olivera Perković, in her role of the moderator of the Global Brands panel, will talk with her interviewees on how global brands that are present in our region work in different cultures, and whether brands have to adapt to local contexts.
Katarina Pribićević, director of strategic planning at McCann Belgrade, will participate in the panel Millennials are taking over the world!, where, among other things, she will emphasize the data on the relationship between brands and the millennial generation, gathered in the Study on youth conducted by the expert center McCann Truth Central.
Retail is the fastest growing segment of the advertising market, and the competition between the strongest retail chains is heating up, but it is still primarily lead on television, while digital is still on the margins. Retail as the fastest growing market will be the topic of the eponimous panel, where Vedran Vereš, Client Service Director of UM Zagreb and UM Ljubljana will join the discussion.
Jelena Anđelić, director of the agency Drive and jury member of SoMoBorac, will decide on the best projects in the digital sphere, while Vladimir Ćosić, creative director of McCann Belgrade, participated in the pre-selection of works.
