At this year’s UEPS ceremony, New Moment New Ideas Company received the Agency of the Year award. This recognition confirms the agency’s decades-long position among the most important carriers of creative practice in Serbia and the region, as well as of ideas that last longer than a single cycle, trend, or format.
In addition to the evening’s central recognition, New Moment won a total of 17 UEPS awards this year, four gold, six silver, and seven bronze, across categories covering socially responsible communication, integrated campaigns, creative effectiveness, brand PR, as well as projects in culture, finance, and retail. Among the awarded works were campaigns created for Delhaize Serbia (“From the First Hand,” “Perfect Imperfections”), Carlsberg Serbia (“Uncool Friend”), Yettel Bank (“Bank MAX,” “FIX Loan”), and Procter & Gamble (“It’s Called Menstruation”). Projects in the field of culture were also recognized, including those for Belgrade Philharmonic (“Crescendo”) and Duško Radović Theatre (“Evening Stage”). This result speaks to the breadth of creative output, but even more to ideas that are able to evolve while remaining recognizable through their attitude, consistency, and strength of message.
“The UEPS Agency of the Year award is a confirmation of the values we have believed in from the very beginning – that an idea is worth more than any currency. The awards we received are not a goal in themselves, but the result of long-term investment in creativity that has meaning, responsibility, and continuity. We continue to build New Moment on these foundations, staying true to the belief that good ideas always find their way,” said Žarko Sakan, Managing Director of New Moment.
At the core of the awarded projects lies an approach that New Moment has nurtured for decades: the belief that a good idea is not one that merely attracts attention, but one that endures, initiates change, leaves a trace, and becomes part of culture.
“The Agency of the Year recognition carries special weight for us at a moment when we are celebrating the fortieth anniversary of New Moment. Four decades of work have been marked by a constant readiness for change, learning, and questioning our own role in an industry that is continuously evolving. And despite all transformations of the market, technology, and formats, we have remained faithful to Saki’s vision that nothing is achieved unless it is first dreamed,” said Lazar Sakan, CEO of New Moment.
Over the years, New Moment has grown into a regional network of professionals from diverse backgrounds, united by the belief that communication is a space where strategy and art intersect. It is precisely this combination that has enabled the agency’s creative work to be recognized not only through awards, but also through long-term client relationships and a lasting impact on the region’s communication culture.
With the Agency of the Year recognition and on the occasion of its fortieth anniversary, New Moment enters the next phase with the same ambition it began with – to continuously push boundaries and reaffirm that good ideas are always relevant.
